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Author introduction: Xu Laibiao ( embroidered the): senior clothing brand fashion commentator
attention and research of local designers and designer brands
Brief introduction of
character

to garment industry and brand integrated operation as good at. The successful launch and operation of China's first home designer brand model --ID designer brand integrated store. In product development, product management, marketing, store operation management with effective ability and rich experience in actual combat;

social identity

Guangzhou daily? Fashion Hui columnist; columnist; China textile, clothing,coach2013夢幻新款目錄, clothing dealer "Herald",coach2013夢幻新款目錄, "Journal of silk and ladies" magazine freelance writer; Chinese women's tennis commentator;

successful case

Fujian a fast cheap fashion chain brand for many years senior executive advisor for the success of the brand planning, the spot that purchase and product development system, product management and marketing strategy, created two or three line market buyer for fashion brand operation mechanism;

core skills

1) fast parity fashion brand overall operation and promotion;

2) Chinese local designers and designer brands and case studies, pays attention to the Chinese fashion industry development, Hangzhou, Shaoxing and other industry clusters to provide creative industry advisory service;

other Thomson Reuters consultancy network invited experts members. Combined with the practice, developed a "fashion brand operation strategies and tools"


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